Design Philosophy of Steve Jobs

Intersection of technology and humanities
Two big influences:
1. Mike Markulla’s memo:
- 1. empathy
  - Understand needs of customers [More than they do themselves!!]
- 1. Focus
  - You gotta get rid of most things
- 1. People judge the book by its cover
  - You have to present your product in the best manner possible
  - End to end control of the product and user experience
1. Minimalism and perfection
- Minimalism, yet playful
  - With physical products we have to feel like we dominate them
    - ‘Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them.’
  - To be truly simple you have to go really deep - Johny Ive
- Perfection
  - Never shipped until perfect
  - Caring about the parts unseen
  - End to end control of the user experience